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MBA (Marketing)

Sambalpur University
Sambalpur University
Duration

2 Years

Type

PG

Mode

Distance

₹62,000

Total Program Fees

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NAAC A
UGC-Entitled
NIRF #51-100

Program Overview

MBA (Marketing) from Sambalpur University is designed to make marketing, branding, customer insight, and sales strategy easier to pursue for learners balancing study with other commitments. Important subject areas such as Business Statistics and Analysis, Managerial Economics, Business Environment, and Business Communication are addressed in a way that builds academic depth and usable skills. The format supports regular progress without making learning feel disconnected from real-world needs. The learning approach is useful for those who want structured education without losing control over their schedule. The programme can support career advancement, specialization, leadership growth, and professional upgradation in Marketing Manager, Brand Manager, and Market Research Analyst and related marketing, sales, brand management, digital campaigns, and customer strategy roles.

Program Highlights

Flexible study structure that keeps quality education accessible for graduates and working professionals seeking stronger career direction.
Emphasis on Business Statistics and Analysis, Managerial Economics, Business Environment, and Business Communication, ensuring the course stays closely aligned with marketing, branding, customer insight, and sales strategy.
Encourages steady academic progress through organized content, assessments, and guided learning support.
Helps learners interpret real situations, evaluate information, and communicate ideas with subject confidence.
Relevant for learners seeking meaningful growth in Marketing Manager, Brand Manager, and Market Research Analyst and related marketing, sales, brand management, digital campaigns, and customer strategy roles, based on their goals and experience, with added focus on analytical depth.

Curriculum

Semester I
  • MBA101 Business Statistics and Analysis
  • MBA102 Managerial Economics
  • MBA103 Business Environment
  • MBA104 Business Communication
  • MBA105 Human Values and Professional Ethics
  • MBA106 Financial Accounting for Managers
  • MBA107 Computer Application in Management
Semester II
  • MBA201 Legal Aspects of Business
  • MBA202 Quantitative Techniques for Managers
  • MBA203 Human Resource Management
  • MBA204 Corporate Financial Management
  • MBA205 Marketing Management
  • MBA206 Operations Management
  • MBA207 Business Research Methods
  • MBA208 Organizational Behaviour
Semester III
  • MBA301 Strategic Management
  • MBA302 International Business Management
  • MBA303 Summer Training
  • Project Report & Viva-voce
Semester III - Marketing (Major Specialization)
  • MBA304 Consumer Behaviour
  • MBA305 Advertising Management
  • MBA306 Strategic Management
  • MBA307 International Marketing
  • MBA308 Sales & Distribution Management
  • MBA309 Planning & Managing Retail Business
Semester IV
  • CP401 Entrepreneurship Development
  • CP402 Project Management
  • CP403 Dissertation and Viva-voce
  • Immersion Programme
Semester IV - Marketing (Major Specialization)
  • F404 Advertising Management
  • F405 International Marketing
  • F405 Planning & Managing Retail Business

Learning Outcomes

1
Within MBA (Marketing) from Sambalpur University, examine customers, markets, campaigns, and competitive positioning through the lens of Business Statistics and Analysis, Managerial Economics, Business Environment, and Business Communication.
2
Use relevant tools, theories, or frameworks to address brand growth, customer acquisition, market expansion, and sales effectiveness.
3
Compare options and make reasoned judgements about marketing decisions based on insight, segmentation, channels, and performance.
4
Prepare campaign briefs, brand plans, sales pitches, and market analysis reports with clarity, evidence, and subject-specific vocabulary.
5
Connect learning with future study, professional growth, or applied work in Marketing Manager, Brand Manager, and Market Research Analyst and related marketing, sales, brand management, digital campaigns, and customer strategy roles, while strengthening analytical depth.

Eligibility Criteria

Students with any Undergraduate Degree from UGC recognised institutions

Fees & Financing

Exam Fee

Year 1

₹1,000

Year 2

₹1,000

Program Fee

Year 1

₹30,000

Year 2

₹30,000

Yearly Sum

Year 1

₹31,000

Year 2

₹31,000

Total Program Fees

2 years · all components included

₹62,000

💰 EMI Options Available

Starting from ₹2,583/month with 0% interest for first 6 months. Partner banks: HDFC, ICICI, Axis Bank.

About Sambalpur University

Sambalpur University

Sambalpur University

NAAC A UGC-Entitled NIRF #51-100

Sambalpur University is a state university under the University Grants Commission, Government of India. The Sambalpur University Act was passed by the Odisha Legislature on 10th December 1966 to fulfill the long-cherished dream of the people of Western Odisha for the establishment of a university. The University started functioning on 1st January 1967 with Prof. Parsuram Mishra as the first Vice-Chancellor. The University was inaugurated on 4th January 1967 by Hon'ble Chancellor A.N. Khosla. The University started functioning in 1967 in a rented private building at Dhanupali, Sambalpur, and in the Government building at Ainthapali, Sambalpur from 1968-72. In the year 1973, the University was shifted to the present campus named Jyoti Vihar at Burla.

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Frequently Asked Questions

What is the duration of an MBA in Marketing?
The MBA in Marketing is a 2-year program divided into 4 semesters.
What career opportunities are available after an MBA in Marketing?
You can work as a Marketing Manager, Brand Manager, Digital Marketing Specialist, or Sales Manager.
What skills will I gain from an MBA in Marketing?
You will learn marketing strategy, consumer behaviour, brand management, digital marketing, and communication skills.
Is an MBA in Marketing good for working professionals?
Yes, it helps professionals enhance marketing knowledge and move into leadership roles.
Can I pursue an MBA in Marketing through distance education?
Yes, SUV offers an MBA in Marketing through distance learning.
What does the MBA in Marketing focus on?
This specialisation covers market research, branding, consumer behaviour, digital marketing, and sales strategies-equipping you to create and promote products effectively.
Who should choose the Marketing specialisation?
It’s ideal for creative thinkers and strategic planners who enjoy understanding customer needs, building campaigns, and driving business growth.
How will this specialisation help me grow in the marketing field?
The MBA in Marketing helps you build strategic and analytical skills needed to plan campaigns, understand market trends, and make data-driven decisions-key strengths for growing in the marketing domain.

Program Details

Duration 2 Years
Mode Distance
Fees ₹62,000

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