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MBA (Marketing)

Guru Nanak Dev University
Guru Nanak Dev University
Duration

2 Years

Type

PG

Mode

Online

₹80,600

Total Program Fees

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Program Overview

Built around flexible access and subject clarity, MBA (Marketing) from Guru Nanak Dev University introduces learners to the essentials of marketing, branding, customer insight, and sales strategy. Important subject areas such as Managerial Economics, Business Environment, Quantitative Methods for Management, and Accounting for Management are addressed in a way that builds academic depth and usable skills. The format supports regular progress without making learning feel disconnected from real-world needs. The flexible delivery supports learners who may be working, managing personal responsibilities, or planning to upskill alongside a busy schedule. It is relevant for learners who want to deepen expertise, strengthen workplace judgement, and prepare for broader responsibilities in Marketing Executive, Brand Manager, and Digital Marketing Coordinator and related marketing, sales, brand management, digital campaigns, and customer strategy roles.

Program Highlights

A structured online learning format that helps learners pursue marketing, branding, customer insight, and sales strategy with continuity and manageable academic progress.
Subject areas such as Managerial Economics, Business Environment, Quantitative Methods for Management, and Accounting for Management make the course relevant to learners comparing similar programmes.
Designed to strengthen both conceptual understanding and communication in discipline-specific contexts.
Focuses on practical interpretation, case-based thinking, and problem-solving linked to customers, markets, campaigns, and competitive positioning.
Supports academic progression and career exploration across Marketing Executive, Brand Manager, and Digital Marketing Coordinator and related marketing, sales, brand management, digital campaigns, and customer strategy roles without making unsupported placement claims, with added focus on strategic perspective.

Curriculum

Semester 1
  • Managerial Economics
  • Business Environment
  • Quantitative Methods for Management
  • Accounting for Management
  • Marketing Management
  • Management Practices and Organizational Behavior
Semester 2
  • Business Research Methodology
  • Financial Management
  • Entrepreneurial Development and MSMEs
  • Human Resource Management
  • Business Communication and Personality Development
  • Seminar-I
Semester 3
  • International Marketing
  • Marketing Research
  • Consumer Behaviour
  • Advertising and Sales Management
  • Services Marketing
  • Business Analytics
  • Seminar-III
Semester 4
  • Strategic Management
  • Brand Management
  • Digital and Social Media Marketing
  • Research Project

Learning Outcomes

1
Within MBA (Marketing) from Guru Nanak Dev University, examine customers, markets, campaigns, and competitive positioning through the lens of Managerial Economics, Business Environment, Quantitative Methods for Management, and Accounting for Management.
2
Use relevant tools, theories, or frameworks to address brand growth, customer acquisition, market expansion, and sales effectiveness.
3
Compare options and make reasoned judgements about marketing decisions based on insight, segmentation, channels, and performance.
4
Prepare campaign briefs, brand plans, sales pitches, and market analysis reports with clarity, evidence, and subject-specific vocabulary.
5
Connect learning with future study, professional growth, or applied work in Marketing Executive, Brand Manager, and Digital Marketing Coordinator and related marketing, sales, brand management, digital campaigns, and customer strategy roles, while strengthening strategic perspective.

Eligibility Criteria

Bachelor/ Master Degree in any discipline or equivalent examination with 50% marks in aggregate.

Fees & Financing

Application Fees

Year 1

₹1,600

Year 2

—

Exam Fee

Year 1

₹7,000

Year 2

₹7,000

Course Fee

Year 1

₹32,500

Year 2

₹32,500

Yearly Sum

Year 1

₹41,100

Year 2

₹39,500

Total Program Fees

2 years · all components included

₹80,600

💰 EMI Options Available

Starting from ₹3,358/month with 0% interest for first 6 months. Partner banks: HDFC, ICICI, Axis Bank.

About Guru Nanak Dev University

Guru Nanak Dev University

Guru Nanak Dev University

NAAC A++ UGC-Entitled

Guru Nanak Dev University (GNDU), established in 1969, is a leading public university committed to academic excellence, inclusive education, and societal advancement. Over decades, the University has built a strong foundation across disciplines such as Science, Arts, Management, Information Technology, and emerging technology domains. Guided by the values of Sri Guru Nanak Dev Ji, GNDU's academic philosophy emphasises integrity, equity, and knowledge that serves society.

View University Profile

Frequently Asked Questions

Does this programme combine management and marketing education?
Yes, the curriculum is designed around the integrated framework of mba and marketing, focusing on business strategy and market leadership.
Is this a specialised postgraduate programme in marketing?
Yes, the programme is a dedicated mba marketing qualification offered at the postgraduate level.
Can this programme be pursued entirely online?
Yes, learners can complete the online mba marketing programme through the University's digital learning framework.
What is the academic focus of this programme?
The programme emphasises strategic and operational aspects of mba in marketing management education.
What type of courses are included in the curriculum?
The programme includes structured mba marketing courses covering branding, market research, and customer engagement.
What subjects are taught as part of the programme?
Learners study core mba marketing subjects aligned with postgraduate management standards.

Program Details

Duration 2 Years
Mode Online
Fees ₹80,600

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