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Executive Programme in Brand Management

Indian Institute of Management Lucknow (IIM Lucknow)
Indian Institute of Management Lucknow (IIM Lucknow)
Duration

11 Months

Type

Executive

Mode

Online

₹2,40,000

Total Program Fees

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AACSB

Program Overview

The programme is designed to equip working professionals with the knowledge, strategic capabilities, and practical skills required to build, manage, and grow successful brands in today's rapidly evolving business environment.n addition, the programme provides a broader business perspective through unit economics, profitability, financial planning, fundraising, valuation, governance, operating models and cross-functional leadership. The learning methodology will include real-world case studies, simulations, projects, assignments, quizzes and practitioner-led masterclasses.

Program Highlights

Experience executive learning from IIM Lucknow, a Triple Crown-accredited and top-ranked management institution.
Build capabilities across consumer insight, positioning, brand building, communication, growth and business value creation.
Understand how AI and analytics are transforming brand strategy, advertising, consumer intelligence and optimisation.
Explore e-commerce, marketplaces, quick commerce, omnichannel strategy and digital-first brand growth.
Understand how brand decisions influence customer value, unit economics, financial performance and sustainable scale.

Curriculum

Marketing Foundations And Consumer Insights
  • Principles Of Modern Marketing & Value Creation
  • Digital Consumer Psychology & Decision Journeys
  • Segmentation
  • Targeting & Positioning In The Digital Age
  • Value Proposition Design & Category Strategy
  • Product-Market Fit Thinking & Opportunity Assessment
  • Foundations Of Brand Building & Brand Equity
  • Brand Positioning & Storytelling
  • Branding And Communications
Brand Identity, Visual Language & Experience
  • Brand Identity & Visual Language & Experience
  • Product Innovation & NPD & Brand Extension Strategy
  • Packaging & Experience As Brand Signals
  • Integrated Communication Strategy
  • Sustainable Branding & ESG Strategy
  • Social Media & Influencer Branding
  • Practitioner’s Masterclass 1
E-Commerce & Digital Platforms
  • E-Commerce Business Models & Platform Economics
  • Customer Journey
  • Conversion Funnels & Experience Design
  • Marketplace Strategy & Category/Merchandising Decisions
  • Inventory
  • Demand Forecasting & Operations Planning
  • Go-To-Market Strategy For Digital-First Brands
  • Fundamentals Of Quick Commerce
  • Supply Chain & Fulfillment Strategy
  • Retail Omnichannel Strategy
  • Service Promise
  • Delivery Experience & Post-Purchase Communication
  • Practitioner’s Masterclass 2
Growth Engines – Performance Marketing, CRM & Customer Economics
  • Performance Marketing Strategy
  • AI-Driven Brand Management & Strategy
  • AI-Driven Advertising Attribution & Optimization
  • Customer Lifecycle Management & Retention Strategy
  • Startup Branding
  • Practitioner’s Masterclass 3
Integrated Operations – Financial Strategy, Omnichannel Scale-Up & Leadership
  • Unit Economics: Margin
  • Profitability & Customer Value
  • Budgeting
  • Financial Planning & Scenario Modelling
  • Fundraising
  • Investor Metrics & Valuation Narratives
  • Scaling Challenges
  • Governance & Operating Models
  • Cross-Functional Integration: Marketing
  • Operations
  • Finance & Technology
  • Practitioner’s Masterclass 4

Learning Outcomes

1
Be better prepared to move beyond campaign execution and contribute to brand, category and business-level decisions.
2
Build a broader understanding that supports collaboration across marketing, product, sales, digital, finance and operations.
3
Develop the perspective to work across positioning, communication, customer experience, digital channels and growth rather than operating in one narrow function.
4
Assess brand and marketing choices not only for visibility or engagement, but also for customer value, margins, profitability and business impact.
5
Be better equipped to work in environments where e-commerce, marketplaces, quick commerce, CRM and omnichannel journeys shape brand growth.

Eligibility Criteria

Any Graduate (10+2+3)
Diploma Holder (10+2+3)
Postgraduate
Note: Selection will be based on the candidate's background and experience.

Fees & Financing

Programme Fee

One-time

₹2,40,000

Total

₹2,40,000

Total Program Fees

1 year · all components included

₹2,40,000

💰 EMI Options Available

Starting from ₹20,000/month with 0% interest for first 6 months. Partner banks: HDFC, ICICI, Axis Bank.

About Indian Institute of Management Lucknow (IIM Lucknow)

Indian Institute of Management Lucknow (IIM Lucknow)

Indian Institute of Management Lucknow (IIM Lucknow)

AACSB

The Indian Institute of Management Lucknow stands as a centre of academic excellence that nurtures ambition, builds capability, and empowers professionals seeking advanced education across managerial and digital domains. Its Executive Education Programmes are thoughtfully designed to deliver a world-class, inclusive, and future-ready learning experience for working executives from diverse organisational and industry backgrounds. The Executive Education platform is aimed at broadening perspectives while strengthening managerial, professional, and technological capabilities of working professionals across the globe. Guided by a global vision, IIM Lucknow remains committed to delivering world-class executive education across disciplines, equipping professionals with strategic tools that enhance leadership effectiveness and elevate their professional journeys.

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Frequently Asked Questions

What is the Executive Programme in Brand Management by IIM Lucknow?
The Executive Programme in Brand Management by IIM Lucknow is designed to help professionals develop strategic capabilities in brand building, consumer insights, digital growth, and business value creation.
What makes this Executive Brand Management Certification unique?
This programme combines IIM Lucknow’s academic rigour with practical learning through case studies, simulations, projects, practitioner-led masterclasses, and contemporary brand management frameworks.
What topics are covered in the Brand Management course syllabus?
The programme covers key areas such as brand strategy, consumer insights, positioning, integrated communications, digital marketing, e-commerce, performance marketing, AI-driven marketing, customer lifecycle management, and business growth.
What is the eligibility criteria for the Brand Management programme?
The programme is open to graduates (10+2+3), diploma holders (10+2+3), and postgraduates. Selection will be based on the candidate’s background and experience.
Does the programme cover digital brand management?
Yes. The programme covers digital brand management through topics such as e-commerce, marketplace strategy, social media branding, performance marketing, AI-driven advertising, and omnichannel growth.

Program Details

Duration 11 Months
Mode Online
Fees ₹2,40,000

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