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BBA (Hons.) in Business AI

Universal Skill Tech University
Universal Skill Tech University
Duration

4 Years

Type

UG

Mode

Campus

₹5,59,155

Total Program Fees

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NAAC A
UGC-Entitled

Program Overview

The BBA (Hons.) in Business AI is a four-year, campus-based and industry-integrated undergraduate programme that combines business management with artificial intelligence, data analytics, Generative AI and automation. Students attend classes on campus while developing practical capabilities through AI labs, business simulations, industry tools, corporate projects and problem-solving assignments. Work-based learning is embedded within the programme. During Years 3 and 4, eligible students participate in structured, paid corporate internships as part of their curriculum. These internships offer up to 12 months of industry experience, monthly stipends and opportunities to apply AI and business knowledge in real organisational environments.

Program Highlights

Four-year campus-based BBA Honours programme
Integration of business management and artificial intelligence
Assured paid corporate internships for eligible students
Up to 12 months of workplace experience
Hands-on learning through AI labs, tools and live projects

Curriculum

Semester I
  • Principles of Management
  • Introduction to Financial Accounting
  • Micro Economics
  • MS Excel for Data Analysis
  • Business Mathematics
Semester II
  • Business Environment
  • Introduction to Cost Accounting
  • Introduction to Python Programming
  • Generative AI and Prompt Engineering
  • Communication & Presentation Skills
  • Introduction to Environmental Science
  • Customer Service Management
  • Minor Project 2: Customer Sentiment & Competitive Intelligence Analyzer
Semester III
  • Modern Marketing Management
  • Macro Economics
  • Data Visualization & Storytelling (Tableau / Power BI)
  • Design Thinking and Innovation
  • Negotiation Skills
  • Introduction to Organizational Psychology
  • Minor Project 3: Interactive Sales Performance & KPI Dashboard
Semester IV
  • Human Resource Management & People Analytics
  • Business Finance
  • Business Research Methods
  • Applied Machine Learning for Business Optimization
  • Introduction to Business Analytics
  • Summer Internship — 4 Weeks (OR) Industrial Visit & Report Writing
  • Minor Project 4: Automated Lead Scoring Engine for Sales Teams
Semester V
  • Business Intelligence and Data Warehousing
  • FinTech and Algorithmic Business Systems
  • Operations Management
  • Introduction to E-Commerce
  • Internship / OJT / Apprenticeship / Project-Based Work — 10 Weeks
  • Minor Project 5: Enterprise Knowledge Agent (Design & Build a Retrieval-Augmented System)
Semester VI
  • Supply Chain Management and Analytics
  • Product Management for AI Solutions
  • AI Ethics, Governance and Social Impact
  • Industry Internship — Embedded Project Work (Business Business AI)
Semester VII
  • Enterprise AI Strategy
  • Strategic Application of Deep Learning in Business Enterprises
  • Business Statistics and Exploratory Data Analytics
  • Seminar Presentation
  • Internship / OJT / Apprenticeship / Research Work — 10 Weeks
  • Capstone: Problem-Solving in AI
Semester VIII
  • Advanced AI Techniques for Business Application
  • Cloud Platforms for AI
  • Industry Internship — Embedded Project Work & Viva Voce (OR) Major Research Work & Dissertation

Learning Outcomes

1
Application of artificial intelligence in business
2
Business and data analysis
3
Generative AI and prompt-based problem-solving
4
Business process automation
5
AI strategy and digital transformation

Eligibility Criteria

Student appearing for Std 10+2 or passed with minimum 45%. Must have studied XII from any recognised boards (CBSE, ISC, HSC, IB, A Levels or equivalent).
Admission is through merit and counselling. No entrance exam required — focus is on potential, aptitude, and ambition.

Fees & Financing

Course Fee

Year 1

₹1,25,000

Year 2

₹1,34,375

Year 3

₹1,44,453

Year 4

₹1,55,287

Yearly Sum

Year 1

₹1,25,000

Year 2

₹1,34,375

Year 3

₹1,44,453

Year 4

₹1,55,287

Total Program Fees

4 years · all components included

₹5,59,115

💰 EMI Options Available

Starting from ₹11,648/month with 0% interest for first 6 months. Partner banks: HDFC, ICICI, Axis Bank.

About Universal Skill Tech University

Universal Skill Tech University

Universal Skill Tech University

NAAC A UGC-Entitled

Universal SkillTech University is a new-age, UGC-recognised university located in Vasai-Virar, Maharashtra. Established by the Vidya Vikas Education Trust, the university is designed to bridge the gap between academic education and industry expectations through skill-based, multidisciplinary learning. Its academic approach combines classroom education with live projects, internships, on-the-job training and industry collaboration. With programmes spanning engineering, management, design, media, liberal arts, healthcare and other emerging fields, the university aims to develop globally competent professionals, entrepreneurs and future-ready leaders.

View University Profile

Career Outcomes

Automation Analyst

Average Package

Business Intelligence Analyst

Average Package

AI Product Associate

Average Package

Digital Transformation Associate

Average Package

AI Strategy and Operations Associate

Average Package

Frequently Asked Questions

Do I need coding experience to enrol in BBA Business AI?
No. This programme is designed for business-minded students, not computer science graduates. We start with the fundamentals — basic computing, Python for analytics, and visual tools — and build up progressively. By Year 3 and 4, you'll be comfortable using AI tools and platforms to solve real business problems.
How is this different from a B.Tech in AI or Computer Science?
A B.Tech in AI focuses on building AI systems from scratch — algorithms, deep math, and software engineering. BBA Business AI focuses on applying AI in business contexts — marketing analytics, operations optimisation, strategic decision-making, and AI-powered product management. You learn to leverage AI as a business tool, not build the underlying technology.
What tools and platforms will I learn?
You'll work with Python (for analytics), Power BI, Tableau, Excel (advanced), Google Analytics, SQL basics, scikit-learn, and generative AI platforms. The focus is on industry-standard tools used by business analysts, data analysts, and AI product teams today.
Is this a UGC-recognised degree?
Yes. Universal SkillTech University is a UGC-approved university. The BBA (Hons.) in Business AI is a 4-year programme aligned with the National Education Policy (NEP) 2020. It offers multiple exit points — Certificate (Year 1), Diploma (Year 2), Degree (Year 3), and Honours (Year 4).
Does the programme include paid internships?
Yes. Eligible students undertake structured, stipend-supported corporate internships during Years 3 and 4 as an integrated part of their curriculum.

Program Details

Duration 4 Years
Mode Campus
Fees ₹5,59,155

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